Starting a New Model! Dongfeng Motor Accelerates its Drive Towards Africa

The 2024 Forum on China-Africa Cooperation Summit was held in Beijing a few days ago, providing new opportunities and injecting new impetus for China and Africa to jointly pursue the dream of modernization, and opening up a more magnificent prospect for China-Africa relations.

During the summit, Dongfeng Motor made new achievements in the African market. Its subsidiary Dongfeng Shares signed a contract with Sudan's G Group Company to launch a new "Made in China + Sudan" automobile assembly model, which will lay a solid foundation for Dongfeng Shares' expansion in the African market and open a new chapter for the cooperation between China and Sudan in the automotive field.

Witnessed by the President of Sudan, Dongfeng Motor and Sudan G Group held a signing ceremony in Beijing.

The vast African market is a "must-fight place" for Dongfeng Motor to expand its territory. Dongfeng Motor has continuously strengthened its layout and construction in Africa with its excellent products and services..., especially achieving steady growth in commercial vehicle sales, further consolidating its position as an important participant in the African commercial vehicle market. Among them, sales in West Africa are particularly outstanding, and annual sales are expected to increase by more than 30% year-on-year.

Accelerate market layout

Dongfeng Motor deepens its layout in the African market, especially in the field of commercial vehicles. From January to July this year, Dongfeng Motor's export market share of Chinese brands in Africa reached 23.5%, which is at the leading level of Chinese exports. Dongfeng Motor has taken root in North Africa, West and Central Africa, East Africa and other regions, covering more than 20 countries and regions such as Morocco, Tunisia, Libya, Nigeria, Ghana, Cote d'Ivoire, Ethiopia, Rwanda, Tanzania, and Zambia, and has become the first in the Chinese export industry in many countries and regions. Taking this signing as an opportunity, Dongfeng Motor will join hands with Sudan G Group to deepen cooperation in the Sudanese market. At present, the sales network in South Sudan has begun to take shape, and Dongfeng Motor's products will be officially launched soon. In the future, the two parties also plan to expand cooperation to South Sudan, Mauritania and other regions.

In addition, Dongfeng also plans to establish independent outlets in Zimbabwe, introduce new trucks, and continue to expand sales agency channels to meet the diverse needs of local and Chinese customers in the form of "dual-line operation" of local agents + Chinese agents. In North Africa, Dongfeng Motor is also continuing to promote market development and strategic layout. In the first half of this year, it conducted research in Egypt, Algeria and other places and discussed in depth future cooperation and construction plans. The Algeria headquarters of the Dongfeng brand opened, and the expansion of the African market has taken a step forward.

Strengthen brand building

Dongfeng Motor continues to strengthen its brand building overseas to further enhance its exposure in the local market. In April this year, Dongfeng Motor participated in the 64th Zimbabwe International Trade Fair. In May, Dongfeng's representative commercial vehicle models were unveiled at the ADMA exhibition, the largest machinery exhibition in Zimbabwe. They specifically displayed a variety of models such as tractors, dump trucks, garbage compactors and truck cranes. Their excellent performance and advanced technology have been widely recognized, successfully opening up the local commercial vehicle market. Representatives of the Zimbabwean Ministry of Transport and the Ministry of Housing and Urban-Rural Development said: "Dongfeng's excellent products have brought more comprehensive models and more advanced technologies to the Zimbabwean market, which has effectively promoted local development." Dongfeng Commercial Vehicles will sell and service in more than 20 local outlets and service stations, providing convenient and efficient services. In the future, it will also hold major customer day activities in innovative forms to deepen connections with customers and further consolidate market share.

Improve the service system

In view of the particularity of overseas markets, Dongfeng Motor has taken a series of innovative measures to improve the pre-sales and after-sales service system. In the absence of overseas parts warehouses, Dongfeng provides business support to major customers and agents, dispatches additional professionals, conducts training and other methods to ensure that customers can obtain parts and technical support in a timely manner. For example, regional marketing team members are stationed on the front line for a long time, and have in-depth exchanges with the core management of partners in all aspects to sort out product information and user needs; professional teams patiently train local staff to learn about the parts system and vehicle maintenance methods, and provide three car service books; online remote guidance, efficient problem solving, etc. This all-round service model not only enhances customer trust and satisfaction, but also lays a solid foundation for Dongfeng's long-term development in the African market.
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