Changan's half-year Sales Meeting was Successfully Held

In the scorching heat of midsummer, we sharpen our fighting spirit and gather our strength to set off again. On July 13, 2024, the Changan Kuayue half-year sales meeting with the theme of "2024 Fight" was successfully held in Guangzhou. Changan Kuayue marketing officers and dealers across the country gathered together to review the marketing work in the first half of the year, summarize the experience and shortcomings, look forward to the dynamics of the commercial vehicle industry, build on the past and forge ahead, gather consensus, and plan for the achievement of the 2024 annual sales target.

The industry has never seen a major change in a century, and only the volume can win
At the meeting, Lian Songjie, director of the operations department of the marketing company, made a report on the theme of "From market involution to volume winning the market". Lian said that in the face of the most complex market situation, the most intense competition, and the most drastic structural changes in recent years, Changan Kuayue people must uphold the spirit of not being afraid of volume and not being afraid of volume, and win the second half of 2024.
Renewal and upgrade, three swords are launched at the same time, and the sword value war is shining
If you want to do your job well, you must first sharpen your tools. At this meeting, Liang Yuanjun, deputy general manager of the marketing company, conducted an in-depth value interpretation of three heavyweight new products: fuel large micro trucks-Kuaipei King New X1, new energy large micro trucks-New Leopard T3PLUS EV, and new energy small light trucks-Kuaipei King X3PLUSEV. He pointed out that "from volume price to value proposition" is the only way to compete in the market.
Driven by innovation, layout for the future
Xu Shengbing, director of Changan Kuayue's market and product planning department, reported on the listing progress of Changan Kuayue's future new products. In the future, Changan Kuayue will continue to actively innovate its technological routes, redefine product forms, and continue to rejuvenate in the new round of market competition.

Facing the internal competition of the industry, resolutely transforming and exploring new paths
Learn from the past and forge ahead. Hao Ming, general manager of the marketing company, has seen the decline in sales and gross profit, as well as the survival status of 4S stores in the past four years, and has made it clear that the current auto industry is in a state of extreme internal competition. Looking ahead to the second half of the year, how can we maintain stability and achieve "full-year profits"? Hao gave instructions on the key directions of the next marketing work and put forward specific requirements of "standardizing management and strengthening execution".

With many moves underway and a heart towards prosperity, Mr. Hao's earnest message inspires marketing warriors to seize opportunities in the second half of the year, accomplish their mission, and win greater glory in the second half of 2024 with a fighting spirit.

Afterwards, under the witness of a group of guests, Changan Kuayue Marketing Company General Manager Hao Ming and other company leaders and dealer representatives jointly unveiled the three new products. At a time when the traditional fuel market is still the mainstream and the new energy market is about to explode, Changan Kuayue has responded to the times with three new products and bravely launched a sword to the market. The participating merchants expressed their confidence in the hot sales of the three products.

Excellent merchants share their amazing ways to break the deadlock
In the experience sharing of excellent merchants and the dealer market summit forum, dealers from all over the country shared and heatedly discussed topics such as how to break through the fuel vehicle market under the industry's internal volume, the transformation path from traditional energy to new energy, new media operation experience, and operation management and maintenance of major customers. This forum aimed at seeking new ideas and win-win situations, further enriched the results of the half-year sales meeting, and provided novel ideas for the future work of merchants across the country.

Afterwards, representatives from CATL shared the market trends and battery technology for new energy commercial vehicles. Its latest commercial power battery brand, CATL Tianxing, fully applies the four major advantages of super safety, super fast charging, super long life and super long endurance to the field of new energy commercial vehicles. It fully meets the needs of commercial vehicle users for long life, high efficiency and high returns. The first batch of Changan Kuayuexing V7EV equipped with this battery received more than 500 orders nationwide on the day of the launch.

Fishes play among lotus leaves, the hot summer is coming, the progress of 2024 is more than halfway through, the starting gun is fired again, Changan Kuayue marketing soldiers are pursuing their dreams together, and are ready to fight again in the second half of the year. A new starting point will create new glory, and a new goal will inspire new momentum. Changan Kuayue will remember its original intention, fight with style, and strive forward with the magnificent momentum of "wearing golden armor through a hundred battles in the yellow sand, and never returning until Loulan is conquered" for a perfect ending of 2024!
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