Foton 2024 China Business Conference Foton Resa Branch was successfully held

Date:2024-07-08 Author:Olivia Source:www.chinaspv.com

On July 6, 2024, the Foton Motor Group 2024 China Business Conference Foton Resa Branch with the theme of "Theoretical Innovation, All-Staff Marketing, Born to Face Difficulties" was successfully held at Beijing Zhongjian Yanqi Lakeview Hotel. Wu Xibin, Deputy Secretary of the Party Committee and General Manager of Foton Motor, Chen Li, Vice President of Foton Motor and Director of Strategy and Asset Management Department, Li Hanzhi, Deputy Secretary of the Party Committee and Secretary of the Discipline Inspection Commission of Foton Motor Marketing, Li Jinghao, Deputy General Manager of Yunnan-Guizhou Marketing Center of Foton Motor Marketing Corporation, Gao Yi, Secretary of the Party Committee, General Manager and Overseas Business Director of Foton Resa, Han Shaozeng, Deputy Secretary of the Party Committee, Deputy General Manager and General Manager of Marketing Company and Heavy Machinery Business Director of Foton Resa, Pan Linbo, Deputy General Manager of Foton Resa and Secretary of the Party Committee and President of Proco Division, Lei Lingdong, Vice President of Marketing of Proco Division of Foton Resa and General Manager of Marketing Company, Yang Chengtuan, Director of Hoisting and Lifting Business of Foton Resa, and leaders above L4 level of Foton Resa and friends of Foton Resa's core dealers, a total of more than 120 people attended the meeting. The meeting was chaired by Li Hongliang, executive vice general manager of Foton Resa Marketing Company.

Wu Xibin, deputy secretary of the Party Committee and general manager of Foton Motor, made a speech at the Foton Resa 2024 Mid-Year Business Meeting, deeply analyzing the challenges and opportunities faced by Resa under the industry transformation and clarifying the strategic positioning of construction machinery + special vehicles. He emphasized that in the face of the market winter, Resa needs to focus on its core business, continue to make efforts, make full use of Foton Motor's resource advantages, and explore new business growth points, such as van business and overseas markets. In this process, Foton Motor will fully support the development of Foton Resa and provide it with solid backing. At the same time, we call on dealer partners to adapt to new market trends together, jointly create a live broadcast & short video dissemination and sales matrix, transform from offline to online sales, cross the industry cycle, and create a brilliant future together.

Wu Xibin, Deputy Party Secretary and General Manager of Foton Motor
Strategic leadership, breaking through the impasse
At the beginning of the meeting, Gao Yi, Party Secretary, General Manager and Overseas Business Director of Foton Resa, delivered a speech entitled "Focusing on the Main Business Lean Operation to Cross the Cycle - Foton Resa Strategic Theme Report", which depicted the grand blueprint of Foton Resa to cross the industry cycle. He deeply analyzed the business strategy planning and selection, emphasized the improvement of operational efficiency through lean management, and encouraged dealers to work together to overcome difficulties, create brilliance, and achieve a win-win future.

Gao Yi, Party Secretary, General Manager and Overseas Business Director of Foton Resa
Afterwards, Han Shaozeng, Deputy Party Secretary, Deputy General Manager, General Manager of Marketing Company and Director of Heavy Machinery Business of Foton Resa, made a report entitled "Model Innovation, All-Staff Marketing, Born to Face Difficulties - Foton Resa Marketing Theme Report", which comprehensively analyzed the industry competition environment and market opportunities of heavy machinery business, lifting and hoisting business, and van business. Focusing on the marketing goals in the second half of 2024, it proposed diversified innovation models such as leasing, new energy, digital marketing and integrated services, and elaborated on the marketing strategies and implementation paths of each business line in detail, pointing out the direction for Foton Resa's marketing work.

Han Shaozeng, Deputy Secretary of the Party Committee, Deputy General Manager, General Manager of the Marketing Company, and Director of Heavy Machinery Business of Foton Resa
Then, Yao Sicong, Deputy Director of Foton Resa Technology Research Institute and Deputy Director of Heavy Machinery Business, comprehensively analyzed the current situation and future trends of the engineering special vehicle industry in "Facing Change and Surviving Difficulties - Foton Resa Product Theme Report". He combined cutting-edge technologies such as new energy, intelligence, and lightweight to explain the product development direction of Foton Resa, emphasizing resource sharing and collaborative innovation with Foton Motor Group. In the future, Foton Resa will be committed to creating a new generation of products, leading the market trend with core competitiveness, and providing customers with excellent product experience and value.

Yao Sicong, Vice President of Foton Resa Technology Research Institute and Deputy Director of Heavy Machinery Business
New chapter of Longteng leads the trend
Innovation drives development, quality creates brilliance. In the new product launch session, Foton Resa Longteng version of truck crane and aerial work vehicle were first unveiled. Under the background of cyclical adjustment in the domestic special vehicle industry, Foton Resa has actively responded to market demand with its excellent R&D strength and profound technical accumulation, and launched a series of innovative products such as 1.3-ton to 16-ton knuckle boom crane, straight boom crane and 28-meter aerial work vehicle, bringing changes to the lifting industry. Subsequently, Foton Resa Longteng version of small-volume mixer truck debuted, using Foton Ruiwo chassis, equipped with Weichai 190 horsepower engine and 13T rear axle, the vehicle height is less than 3.7 meters and the length is less than 7.7 meters. It has the advantages of low tank, small size and large capacity, adapting to narrow working conditions, and is a weapon for rural and urban construction.

At the signing ceremony, many dealers showed great enthusiasm and confidence. Among them, Faresque (Hainan) Technology Co., Ltd., Baoding Zhuoling Automobile Trading Co., Ltd., Beijing Hongdashen Automobile Sales and Service Co., Ltd., Beijing Xinchelutong Automobile Sales Co., Ltd., Cangzhou Wanhongtai Automobile Trading Co., Ltd., Jiaozuo Shunyuan Automobile Sales and Service Co., Ltd., Beijing Bode Xingye Technology Co., Ltd. and others signed orders with Foton Resa. This series of signings fully demonstrated the market's high recognition of Foton Resa's new products and its firm confidence in future cooperation.

Model launch: innovation
Then, Li Hongliang, executive vice general manager of Foton Resa Marketing Company, gave a report on "Foton Resa Leasing Business". Facing the current downward trend of the industry market and the severe challenges of the economic environment, Foton Resa has demonstrated extraordinary adaptability and forward-looking vision. Foton Resa actively adjusted its business layout and increased investment in leasing business, aiming to reduce customer burden and operational risks through flexible leasing solutions, while promoting rapid product penetration in the market and achieving a double increase in sales and market share. The successful launch of the leasing model is not only a precise grasp of market demand, but also an important manifestation of Foton Resa's pursuit of breakthroughs, innovation and change in adversity.

Li Hongliang, Executive Deputy General Manager of Foton Resa Marketing Company
Awarding Ceremony, Work Together
The awarding ceremony was held grandly, which is a high recognition of partners and a solemn commitment to work together. Hunan Green Clean Engineering Service Co., Ltd., Sichuan Xuanya Supply Chain Management Co., Ltd., Wuhan Huatian Boyi Industry and Trade Co., Ltd., Yichang Funeng Trading Co., Ltd., Taizhou Shunchang Automobile Sales and Service Co., Ltd., and Shanghai Lunxu Automobile Sales Co., Ltd. accepted this honorary award symbolizing close cooperation and common development. At this moment, they are united with Foton Resa to jointly meet the opportunities and challenges of the future, showing their firm determination to unite and cooperate to create outstanding results, and injecting strong impetus into the development of the industry.

Digital marketing keeps pace with the times
Guo Zhenhua, deputy general manager of Foton Resa Marketing Company, gave a report on "Digital Marketing Transformation in the New Media Era". Foton Resa fully launched the digital marketing matrix, aiming to accurately reach the target audience through the integration of diversified media forms such as short videos, improve marketing efficiency and effectiveness, deepen the interaction between the brand and the market, accelerate the spread of brand influence, and achieve a double leap in market share and brand value. The smooth deployment of the digital marketing matrix not only accurately captures the changes in consumer behavior patterns in the new media era, but also is a vivid practice of Foton Resa's courage to explore and innovate in the face of challenges.

Guo Zhenhua, Deputy General Manager of Foton Resa Marketing Company

Working together to break the impasse and create a new chapter

With the successful conclusion of the Foton Reza branch, we not only witnessed an in-depth dialogue on strategy, innovation and cooperation, but also foresaw the brilliant new chapter that Foton Reza will open under the banner of "theoretical innovation, full-staff marketing, and facing challenges". In this era full of challenges and opportunities, Foton Reza, with its keen insight and firm execution, not only accurately grasps the pulse of the industry, but also leads the trend of change in the field of special vehicles with extraordinary courage and wisdom. Today's gathering is a gathering of strength and the beginning of a dream. Foton Reza and its dealer partners work hand in hand, not only a brave response to the current predicament, but also a common vision of unlimited possibilities in the future. Foton Reza will continue to promote industry progress, lead market trends, and jointly write a new legend in the field of special vehicles with its excellent product strength, innovative marketing model and profound market background.