Tan Xuguang: Exporting Southeast Asian Requires "Transformation Battle"

On June 16-17, Tan Xuguang hosted a field dispatch meeting for Weichai's Southeast Asian market export business in Singapore. Focusing on the export situation in the first half of the year and the export growth in the second half of the year, he deeply analyzed the new problems, new contradictions and new opportunities in the export of ship power and power generation equipment products in various regions of Southeast Asia, and carried out systematic top-level design for business transformation, organizational change and team building.



Weichai Southeast Asia Market Export Business On-site Dispatch Meeting
Tan Xuguang listened to the work reports of the heads of Weichai's Indonesia, Vietnam, Philippines, Malaysia, India and other war zones. He said that I came with a "battle map" for this investigation, and we must fight the "transformation battle" together. Weichai's Southeast Asian export business should focus on key markets, key products, and key channels, and accelerate the transformation from traditional products to new products, from low value-added products to high value-added products, and from selling products to selling services. We should use Weichai's latest and most competitive high-power high-end engines to seize the power generation equipment and ship power markets, and achieve significant breakthroughs, significant improvements, and significant leadership.

Weichai Singapore Business Dispatch Meeting
Tan Xuguang listened to the recent work report in detail at Weichai Singapore and made decisions on a series of major issues in the Southeast Asian market. He said that Weichai Singapore should fully play its role as a hub in the Asia-Pacific market and drive the export of products in the entire region to become bigger and stronger with a comprehensive and powerful management and service system.
Relevant leaders of Weichai Group and Weichai Singapore attended the meeting.

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