CIMC-Shaanxi Automobile Sanhao Development Center officially launched

Date:2023-01-03 Author:Grace Source:www.chinaspv.com

January 3, 2023, Shaanxi, China, As the world’s leading manufacturer of sophisticated manufacturing for semi-trailers and specialty vehicles, CMIC Vehicles is pleased to announce that the Release Ceremony for CIMC-Shaanxi Automobile Sanhao Development Center was grandly held in Xi'an, Shaanxi.

In 2022, with more than ten years of in-depth cooperation, Shaanxi Automobile Group and CIMC Vehicles Group once again jointly established the "CIMC-Shaanxi Automobile" cooperation organization. This time they establish Sanhao Development Center. The center launches CIMC-Shaanxi Automobile's dump trucks, cargo trucks, semi-trailers and tank trailers, which are outstanding commercial vehicle products. They offer more professional, higher-quality and more diversified integrated solutions and services for fully-assembled vehicles with chassis and bodies so that clients have better experiences on value beyond their expectation.

The leaders and guests on the scene jointly unveiled the project. It symbolized the new journey of cooperation between Shaanxi Automobile Group and CIMC Vehicles Group.

Mr. Zhi Baojing, General Manager of Shaanxi Heavy Duty Automobile Co., Ltd., and Mr. Li Guiping, CEO and President of CIMC Vehicles Group jointly unveiled the plaque of CIMC·Shaanxi Automobile's Sanhao Development Center to announce the official establishment of the Sanhao Development Center.

CIMC-Shaanxi Automobile Sanhao Development Center is innovative in the marketing model of Shaanxi Automobile Group and CIMC Vehicles Group on the basis of more than ten years of cooperation between them.

Since March 2022, Shaanxi Automobile Group and CIMC Vehicles Group have begun discussion on jointly promoting the supply-side structural reform of the main engine and truck bodies in the commercial vehicle industry. In September, both parties established CIMC-Shaanxi Automobile Cooperation Organization", which clearly proposed to jointly construct a new development pattern of dump trucks, cargo trucks, semi-trailers, and tank trailers for CIMC-Shaanxi Automobile. On 13 October, the second meeting of CIMC-Shaanxi Automobile Cooperation Organization was held in Dongguan. It clarified the plan for the establishment of "CIMC Vehicles-Shaanxi Automobile Fully-assembled Vehicles Integrated Product Exhibition Center".

With the establishment of CIMC-Shaanxi Automobile Sanhao Development Center, CIMC-Shaanxi Automobile Cooperation Organization will undertake the mission of "seven integrations" of the two company groups, namely, the integration of marketing organization, channel organization, branding activities and delivery promoting, marketing policy, product development and service coordination. It maximizes the technology, brand and channel strength of Shaanxi Automobile Group and the advantages of CIMC Vehicles Group's Sophisticated Manufacturing System across the globe to provide customers with products and services with highly matched main engine and truck bodies and high cost performance of the fully-assembled vehicles.

Looking ahead, Shaanxi Automobile Group and CIMC Vehicles will firmly grasp the market opportunities in the automobile industry and jointly promote the structural reform of the supply side of the commercial vehicle industry for high-quality development of the industry.