Yuchai won praise from overseas authoritative media in Arabia

Date:2022-12-14 Author:Mark Source:www.chinaspv.com

December 14, 2022, Arabia, From December 7th to 9th, the first China-Arab States Summit was held, which was a milestone in the development of high-quality cooperation between Arab countries and China, and will also promote the continuous development of the relationship between Chinese companies and Arab countries.

In the long-standing partnership between China and Arab countries, Chinese companies have continuously brought new products, new technologies, and new ideas. As a national brand in China, Yuchai has long contributed to the infrastructure and social and economic life of Arab countries with high-quality products and services, injecting new vitality into the development of local cities and the improvement of people's living environment. Yuchai's high-efficiency products and brand strength have attracted the attention of overseas mainstream media.

Recently, during the much-anticipated World Cup in Qatar, the generator sets required by several fan camps were all equipped with Yuchai power generation. And hundreds of Chinese buses equipped with Yuchai engines provide convenient services for football fans.

Yuchai's high-quality power generation products, bus power products and high-standard services for Qatar World Cup fans have won publicity reports of more than 350 global authoritative media such as Yahoo News, India Asia News Agency, and Market Watch, as well as Energy Digital, Fuels and Lubes and other media in the energy and automotive fields in English, Arabic, Vietnamese, Malay, Indonesian, Thai and other languages.

In addition, the news of Yuchai serving the World Cup has been actively forwarded and shared by a large number of media reporters and opinion leaders on Facebook, YouTube, Tik Tok, LinkedIn and other overseas social media, which fully demonstrates Yuchai's strong overseas brand effect.

In addition to arousing widespread repercussions in Arab countries, Yuchai has also received the attention and dissemination of South Asia News Agency and other media in its main overseas markets - ASEAN and South Asia. Yuchai exported its products to ASEAN countries in the 1960s. Today, the Southeast Asian market has become Yuchai's largest overseas market.