A batch of Yuchai excavators exported to American market

Date:2022-11-11 Author:Grace Source:www.chinaspv.com

November 11, 2022, America, Lately, batches of Yuchai U series small excavators were delivered to the United States. Yuchai Heavy Industry achieved another breakthrough in sales in the American market, which will enhance the brand influence of the products in the North American market.

Yuchai Heavy Industry is a subsidiary of Yuchai Group, focusing on the research and development, manufacturing, sales and service of construction machinery. It is the main export base and the most complete manufacturer of small excavators in China. Since the production of China's first small excavator in 1989, it has exported to overseas markets in large quantities. The products are distributed in more than 100 countries and regions on 5 continents. In recent years, Yuchai Heavy Industry's overseas sales business has developed rapidly. Europe and North America are the most important overseas markets, the sales share of which accounts for more than 70% of the total, and its products are favored and loved by local customers.

Yuchai Heavy Industry has always attached great importance to product R&D and innovation. In order to further develop the European and North American markets, it has continued to increase investment in research and development. According to specific markets and customer usage habits, Yuchai Heavy Industry has successively launched U20, U27, U35, YC60, YC80, YCF35, YCF60 and other products that meet European Euro V and North American regulations for T4F emissions. At the same time, through marketing innovation, brand and product promotion via various overseas media platforms, brand influence and product awareness have been expanded.

From January to October 2022, Yuchai Heavy Industry's export sales increased by 36% year-on-year, of which sales in the North American market increased by 188% year-on-year. The main products in the North American market are U20, U27, U35 and other micro excavators, mainly used in urban maintenance, indoor renovation, garden maintenance, farm operations and other narrow space work scenarios.

Yuchai Heavy Industry products have been recognized by North American dealers in the United States and Canada for their exquisite appearance, excellent quality, efficient performance and comfortable experience, and have also been loved and praised by market customers, and the customer repurchase rate has continued to increase.