XCMG Ranks among the Top 5 of Global Pavement Construction Machinery

Date:2013-09-24 Source:www.chinaspv.com

www.chinaspv.com: Based on the top 10 list of global pavement construction machinery released by Transport & Construction magazine, XCMG rises to the top 5 of the world, which is the unique Chinese enterprise included in the list. With the largest construction and maintenance machinery manufacturing base of the world, XCMG devotes itself to pavement construction machinery manufacturing course for many years and endeavors to integrate with construction application and customer demanding. Building its core competitiveness, XCMG continues to fulfill 4 Major Domain to make itself one of the top 5 of the world.

Resource integration, Build an integrated platform of construction and maintenance

In the end of 2012, XCMG began the biggest business integration work with the biggest influence since ever. In the process of redefinition of customer demanding activity, a brand new XCMG Road Machinery Department came into being. Thus, XCMG road machinery completed its resource integration of R&D center, manufacturing, sales and service. Its leading advantage within road machinery industry was stabled and another change of maintenance machinery was accelerated. And the equipments in sets were improved.

In 2013, XCMG road machinery takes full advantage of its comprehensive competitive advantages such as professional, focus, integrated and efficient to build a bigger, detailed and extensive market. Depending on efficiency and stability of manufacturing system, manufacturing value chain upgrading and technical reform of large road machinery are improved. What’s more, XCMG tries to build an integrated platform of competitive construction and maintenance.

Global guarantee, Pave the first road of international industry

Apart from a series of integration and optimization of R&D and product, XCMG road machinery launched a strategic plan according to “Take the lead in internationalism and worldwide level and exceed 10 billion Yuan”. XCMG positively explored a way of international development out by enhancing marketing network and overseas market research platform.

Since the year of 2012, XCMG accelerates its strategy of “Step Out” which includes XCMG bases in Europe and Brazil into operation and six overseas major assembly plants in Middle East and India to be completed. By virtue of XCMG platform as a whole, XCMG road machinery has already established a global marketing and service network covering five continents and over 30 countries and areas. Brazilian project and seven overseas marketing major areas, which are of accelerated process, show accelerating process of construction and maintenance machinery overseas marketing support. Hence, steady basis of taking the lead in international industry is laid.

Core technology, Build world-class XCMG construction maintenance machinery product

XCMG road machinery sets “Three Points to Focus” as its guide and continues to upgrade and optimize major products. Furthermore, XCMG road machinery positively develops green energy saving product. To improve marketing reaction of R&D system, XCMG road machinery restlessly upgrades its R&D institute layout and achieves seamless connection of vehicle R&D center and new institutes of parts and technology. A batch of advanced product up to world-class level emerge out, such as intelligent remote control excavator, XAP400 asphalt mixing station, RP1253S intelligent paver, GR500 huge-power leveler, and Series 3 energy saving roller. XCMG product strategy of high technology, high added value, high reliability and upsizing has already formed its advantage.

Focus on marketing, Enhance global road machinery leading advantage

Guided by focusing on customer, connecting with markets, resolution and value marketing, in the firs half of 2013, XCMG road machinery achieves its increasing performance in market segments. XCMG roller increases against the decreasing trend with an increase of 60%. Big paver over 9m increase 87.5% and maintenance machinery increases 230%. Meanwhile, road machinery in overseas markets also shows great market performance with increase.

In a pursuit of touching global customers, XCMG provides considerate service of the whole operation period of the product which is the brand image shown to customers. XCMG will enhance investment and resource to maintenance machinery part and continuing improvement in leading position within industry. Its consistent innovation and international strategy will realize its China dream which is strengthening equipment.